Owning a dental practice can be difficult work. Sure, everyone needs dental work (although, not everyone opts for it), but sometimes, it’s hard to get noticed.
How do you approach dental marketing to get the biggest bang for your buck while increasing your dental practice’s awareness within the community? How do you stand out in a world full of marketing?
Don’t worry, for all your questions, we’ve got answers.
Follow along with for our top 15 dental marketing strategies!
Dental Marketing Ideas to Grow Your Business
The following list contains 15 dental marketing tactics. Some of these are simple ideas on how to market, while others are staples of creating an online presence.
Keep reading for an in-depth view of increasing your brand awareness and capturing the attention of potential clients. More importantly, learn how to get people in the door and into the dentist chair!
1. Build a User-Friendly Website
The first thing you need to do in any dental marketing strategy is to build an online presence. To do that, you’re going to need a website. However, to stand out, your website needs to be top-notch.
Did you know that consumers will often bounce off a website if it doesn’t load fast enough? You can also lose potential clients if your site is boring, ugly, unintuitive, or difficult to read. All these factors will come down to one thing – less money in your pocket.
We always recommend handing your website design over to professionals, especially if you don’t have any experience in the field!
2. Lock-In Your SEO
Next, your beautiful website means nothing if people can’t find you on the web. This is where SEO or search engine optimization comes in. Search engine optimization is a less complicated way of saying the complex algorithms search engines used to find relevant sites and data based on keyword or phrase searches.
When a consumer types in “the best dentist in London,” SEO plays a key role in finding your site over your competitors.
You can improve your SEO by adding relevant content to your website in the form of blog articles, pictures, videos, and more. However, learning how to boost your SEO has a bit of a learning curve, which is why we specialize in helping people specifically with dental SEO.
3. Create Social Media Accounts and Amass Followers
Your next move in your dental marketing plan should be creating at least one social media account. Facebook is a great place to start, especially if you already have a personal account. Once you create a business page, request that all of your friends from your page follow it – it can be done with one button.
You can grow more followers by posting interesting content including articles from your site, other sites, memes, pictures, and videos. Keep your page interesting, however. If you post nothing but dental ads and promotions, people will get bored and stop following you.
When people enjoy what you post, they’ll “like” it and share it naturally and their friends will see it also.
4. Use Social Media Paid and Organic Advertising
As we mentioned above, you want to limit how much you’re posting with the intent of selling. People don’t like that, they will become annoyed and unfollow you. However, when you do post promotions and special advertisements, specifically request that your current followers “like” and share it.
You can get things moving if you run it like a raffle and offer a free teeth-cleaning to a few randomly chosen people who share your promotion. This will not only inspire people to share things for you, but it will also help you gain more followers and extend your reach.
No quality dental marketing strategy is complete without paid social media advertising. Facebook’s Ad Center will allow you to run several ads at once. This is a good opportunity to do a little experimenting.
Running a few ads parallel to one another and pay attention to which one performs best. The Ad Center makes these easy by documenting every bit of engagement your ads receive. This includes likes, shares, comments, and link clicks.
Using this information, you can whittle down your advertising technique and get the most bang for your buck. Add that on to your ability to target specific demographics based on age, gender, location, and interests, and you’re nearly invincible.
5. Create an Email Campaign and Gain Subscribers
Using your website and social media accounts, you can also gain email subscribers. Before you get that far, however, you need to build an email campaign – a series of emails automatically sent out predetermined intervals after someone subscribes to your email.
These emails should start light with a simple “hello and thanks for subscribing to our email list.” After that, you should send an email that explains your dental practice and more about your team. Then, you can start sending promotional stuff and maybe some free-bees here and there.
Speaking of free stuff, offering great discounts, a free e-book, or a free dental cleaning is a great way to entice people to subscribe!
6. Use Pay-Per-Click Advertising
Another useful dental marketing strategy is pay-per-click advertising. This strategy piggy-backs off of SEO, only you pay search engines to list your website at the top of relevant search results based on keywords and phrases.
For every click your website receives, you pay the search engine a predetermined amount – typically one to three dollars.
7. Create Affiliate Relationships
Next, to improve your dental practice’s awareness throughout the community and online, it’s a good idea to build affiliate relationships with other businesses. As we suggested, this can be done both locally and through online relationships.
The businesses you just to affiliate with should be like-minded and relative to your dental practice. For example, an ice cream shop would not be a good idea. However, a vitamin and supplement store would be.
The terms of your affiliation can vary from business to business, but it generally involves a referral system, discounts, etc. Regardless, the relationship needs to be mutually beneficial.
8. Host a Local Charity Event
Another great way to raise brand awareness in your community is by raising awareness for something else, such as a charity. By hosting a charity (perhaps with some of your affiliate businesses), you can get involved with the community in a way that registers with its citizens.
Host a charity race, pot luck, or art gala and start promoting the event months in advance. The more people who show up, the better for your cause and the better for your business.
9. Create a Referral Program with Existing Clients
A fantastic internal dental marketing strategy can be completed through your existing clients. You can set up a referral program for clients who bring in new people. For example, for every new client referred by an existing patient, you can give them a 10% discount off their next procedure, etc.
10. Use Direct Mail Marketing
Sometimes, your dental marketing success can benefit from falling back on tried and true methods. Choosing a direct mailing method may seem outdated, but many businesses still swear by it.
As you are a dental practice, your business is valuable to nearly every member of your community. Sending postcards or promos in the mail with significant discounts could grab peoples’ attention.
11. Use Radio Advertising
Another “old school” dental marketing strategy that has proven benefits is radio advertising. Paying for an ad is a little expensive, yes. However, for larger dental practices with multiple branches, it’s a great way to get your name recognizable in each location.
Alternatively, you can choose to do radio auctions. You can offer cleanings and other simple dental work that the radio company can auction off. The radio company typically keeps 100% of what the service sells for, but you get the exposure and possibly, a client for life.
12. Create a TV Commercial
If you’re looking at traditional means of increasing public awareness for your dental practice, perhaps you should consider running a TV commercial. People like seeing a face behind companies. It humanizes your company and makes you seem more trustworthy, especially if you are a large practice with multiple branches around the UK.
It helps if the TV commercial mentions the local area of operation, so it doesn’t seem like a generic ad that could be played anywhere in the UK.
13. Advertise on YouTube
If you’re drawn more toward the internet for your dental marketing strategy, it doesn’t mean that commercials are out of the question.
Because most of our devices are registered based on our location, you can use services like YouTube as a platform to market using a commercial. It may also be a more viable option, as the number of people who watch local TV channels is waning.
14. Advertise with Reviews, Testimonials, and Results
One of your most effective dental marketing efforts will be showcasing the results you provide for your clients. Take before and after pictures, especially for cosmetic procedures.
Additionally, ask your clients for google reviews that you will also be able to publish on your website. You may also offer them a discount on their next visit if they write you a testimonial specifically for your website.
Potential clients will see these online and will gain faith in your practice based on other peoples’ experiences.
15. Use Google Ads to Target Specific Demographics
Finally, you can invest in Google ads as a way to market your dental practice. Google Ads also provides a way to target specific demographics of people.
For example, if you’re aiming to boost your cosmetic business, you can target consumers within a certain income bracket, since typical insurance policies won’t cover cosmetic surgeries or procedures.
Alternatively, you can also use Google Ads to target people within a five to a ten-mile radius of your office. This will appeal to people who value convenience over pickiness.
Ask for Help!
Remember, you’re not in this alone. Thousands of companies (including us) exist to help people in your exact position! We have a leg up, however, in that, we work exclusively with and for dentists to improve their dental marketing efficacy.
Therefore, if your dental practice is struggling a bit to get noticed or bring in the clientele you deserve, contact us and let us know how we can help!
As an added incentive to give us a chance, we’ll even give you a free dental website analysis!