Ardent Smile Clinic, a highly rated dental practice in Lower Clapton, partnered with Rankdent to scale their online visibility, attract a higher volume of qualified patients, and dominate search results for both general and cosmetic dentistry.

With a strong local reputation and growing competition in Clapton and Hackney, the clinic needed a data-driven SEO strategy that would elevate their Google rankings, boost Maps performance, and generate consistent patient enquiries across emergency, Invisalign, hygiene, and dental check-up services.

Our team executed a comprehensive SEO, GBP optimisation, and content strategy designed to outperform local competitors and position Ardent Smile as one of Clapton’s most visible and trusted dental providers.

SEO Performance Metrics – Ardent Smile Clinic

Local SEO Case Study Results

Key metrics showcasing growth across Google Search, Google Maps, paid ads, and GBP engagement.

Visibility

Google Business Profile Views (Monthly)

2,506

Traffic

Monthly Organic Search Traffic

495

Engagement

Business Profile Interactions (Oct 2025)

588

Rankings

Organic Keywords Ranking

365

Calls

Calls From Google Business Profile

210

Directions

Direction Requests (Monthly)

177

Ardent Smile Clinic partnered with Rankdent to strengthen its digital footprint and improve patient acquisition across Clapton and the wider Hackney area.

The mission was clear — build long-term visibility on Google Maps and Organic Search for every key treatment category while ensuring patients could easily find, contact, and book with the clinic.

Rankdent’s role was to position Ardent Smile as Clapton’s most trusted and easily discoverable dental practice, supported by a strategic mix of SEO, Google Business Profile optimisation, paid ads, and authority-building citations.

1. Strengthen Local Visibility Across High-Intent Treatments

Boost organic rankings and Maps presence for core services including:

Emergency dentist Clapton
Invisalign Clapton
Dental implants Clapton
Hygienist appointments
Check-ups & routine dentistry

The clinic now appears in the top 3 positions on Google Maps for major search terms, consistently outranking nearby competitors.

2. Optimise Google Business Profile for Maximum Reach & Engagement

We enhanced relevance, prominence, and engagement — resulting in:

2,506 profile views (+3.6% YoY)
588 total interactions (+30.4% YoY)
210 direct phone calls from GBP (+14.1% YoY)
177 direction requests (+28.3% YoY)

Ardent Smile gained stronger visibility across queries like:
“Emergency dentist Clapton”, “Invisalign Clapton”, “dentist in Lower Clapton”, and other high-value local keywords.

3. Expand Authoritative Dental Directory Listings

Rankdent standardised and expanded Ardent Smile’s presence across 50+ UK dental directories, strengthening NAP consistency and local ranking trust signals across the web.

4. Enhance On-Site SEO & Content Architecture

We improved technical SEO, added structured data, and expanded treatment content.
Results from SEMrush include:

495 monthly organic visits
365 ranking keywords
Consistent top-of-page positioning for branded and local treatment terms

This helped the website outperform stronger competitors with larger domain ratings.

5. Drive Measurable Business Growth from Search & Ads

Our combined strategy generated real patient inquiries:

High volume of form submissions for check-ups, hygiene, orthodontics, and emergencies
Paid ads delivering 35+ calls/month and a 10–17% conversion rate
Increased Maps exposure leading to more walk-ins and direct calls
This translated into sustained appointment bookings and stronger brand recognition locally.

Our Proven Dental Growth Framework

A data-driven, full-funnel marketing process designed to attract, convert, and retain high-value dental patients.

Discovery & Strategy

GOAL: Understand the market, the competitors, and the opportunity.

Audit rankings & traffic via SEMrush, GA4, and Search Console
Analyse top 5 local competitors (keywords, content, pricing, offers)

Build keyword gap plan for services + “near me” + suburbs
Propose 2–3 new patient offers informed by market insights

Tracking & Reporting

GOAL: Set up full-funnel visibility and measurable ROI tracking.

Implement GA4, Google Tag Manager, and call tracking (dynamic numbers)
Create Looker Studio Dashboard (organic, Maps, Ads, calls, forms, bookings)
Deliver monthly performance reports with insights and competitor movement

Website & Content

GOAL: Build a conversion-focused website that ranks and converts.

Design high-converting landing pages (offers, treatments)
Optimise main service pages, subpages, and FAQs
Publish supporting blogs on cost, candidacy, recovery, financing topics

Implement schema markup (LocalBusiness, FAQ, Video)
Strengthen internal linking and add clear CTAs

Google Ads & Paid Social

GOAL: Capture immediate demand while SEO builds momentum.

Launch up to 5 ad campaigns (Check-up, Hygiene, Invisalign, Implants, Cosmetic Bundle)
Use RSAs, call extensions, location extensions

Run Meta Ads for local reach & retargeting
Create dedicated landing pages and track conversions
Optimise ads weekly for cost-efficiency

Google Maps / GBP Optimisation

GOAL: Dominate local visibility and map pack rankings.

Fully optimise Google Business Profile (categories, services, attributes, UTM links)
Post weekly updates, add photos/videos, and maintain hours
Respond to all reviews with SEO-friendly, compliant replies

Track geo-grid (map rank) across neighbourhoods for coverage growth

Citations, Directories & Social Bookmarking

GOAL: Strengthen NAP consistency and domain trust.

Audit and lock consistent NAP (BrightLocal / Whitespark)
Submit to 50+ dental directories with photos, services, booking links
Publish new pages/posts to 100+ social bookmarking sites for faster indexing

Link Building & Guest Blogging

GOAL: Boost authority and off-site relevance.

Write & publish 35 guest posts on dental/local blogs
Link strategically to treatment pages and Google Business Profile
Reclaim unlinked brand mentions and pursue local PR opportunities

Social Media (Organic & Paid)

GOAL: Build brand personality and community awareness.

Post 2–3 times per week (case studies, tips, offers, team updates)
Use clinic photos/videos for authenticity
Apply light paid boosts within local catchment

Track engagement with UTM tags; direct traffic to booking pages

Lead Handling & Conversion Optimisation

GOAL: Turn website visitors into booked patients.

Optimise CTAs: Call, Form, WhatsApp, Booking Links
Train staff for fast lead response & quality tracking

Test headlines, offers, trust badges, before/after galleries
Continuously improve conversion rate (CRO tests)

Software & Platforms We Use

GOAL: Transparency in tools and technology powering results.

Research & Planning

SEMrush, Google Trends, Sheets/Docs

Tracking & Analytics

GA4, GTM, Looker Studio, Call Tracking

Ads

Google Ads, Meta Ads Manager

Local SEO

GBP software, BrightLocal, Whitespark, Geo-Grid Tracker

Web & Content

WordPress, Elementor, Grammarly, Canva/Video Tools

Collaboration

Google Drive, Asana, Trello

Cadence (Ongoing)

GOAL: Maintain steady growth through consistent activity.

Weekly

Ads optimisation, GBP posts, review replies, social posts

Monthly

New content, 5–10 citations, 3–5 guest posts, map-rank review, report & action plan

Quarterly

CRO tests, speed fixes, content refresh, citation audit

Ardent Smile Clinic - The Rise to Page 1 - How Strategic SEO Turned a Local Clinic into a Clapton Market Leader

Last Update: Nov 2025

Ardent Smile Clinic – Leading Clapton’s Dental Market Across Google Maps & Organic Search