SEO Performance Metrics – Confident Smile Clinic

Local SEO Case Study Results

Key performance metrics highlighting Confident Smile Clinic’s growth across Google Search, Google Maps, paid ads, and GBP engagement.

Visibility

Google Business Profile Views (Monthly)

836

Traffic

Monthly Organic Search Traffic

127

Engagement

Business Profile Interactions

205

Off-Site SEO

Backlinks

586

Calls

Calls From Google Business Profile

47

Clicks

Website Clicks

84

Confident Smile Clinic partnered with Rankdent with a clear goal: to significantly improve their online presence and become Shepperton’s most visible and trusted dental practice.

The focus was to build long-term visibility across Google Maps and Google Search for high-value treatments while increasing the number of patient enquiries generated through organic and local search.

Rankdent’s mission was to elevate Confident Smile Clinic’s authority by using proven SEO systems, Google Business Profile optimisation, and consistent NAP and directory improvements.

Increase visibility for key treatments such as implants, Invisalign, and routine dentistry.
Improve GBP performance—leading to 2,506 monthly profile views and consistent top-tier rankings for “dentist Shepperton” and related searches.
Expand directory accuracy and consistency to boost trust signals.
Strengthen on-site SEO—earning 156 ranking keywords and steady organic traffic.
Generate measurable results across calls, direction requests, and website clicks.

Additionally, ensure long-term scalability by creating a content structure that supports future service pages, seasonal campaigns, and treatment-specific funnels. This included refining internal links, boosting semantic relevance, and improving technical SEO so Confident Smile Clinic could maintain strong performance as competition in Shepperton continues to grow.

Our Proven Dental Growth Framework

A data-driven, full-funnel marketing process designed to attract, convert, and retain high-value dental patients.

Discovery & Strategy

GOAL: Understand the market, the competitors, and the opportunity.

Audit rankings & traffic via SEMrush, GA4, and Search Console
Analyse top 5 local competitors (keywords, content, pricing, offers)

Build keyword gap plan for services + “near me” + suburbs
Propose 2–3 new patient offers informed by market insights

Tracking & Reporting

GOAL: Set up full-funnel visibility and measurable ROI tracking.

Implement GA4, Google Tag Manager, and call tracking (dynamic numbers)
Create Looker Studio Dashboard (organic, Maps, Ads, calls, forms, bookings)
Deliver monthly performance reports with insights and competitor movement

Website & Content

GOAL: Build a conversion-focused website that ranks and converts.

Design high-converting landing pages (offers, treatments)
Optimise main service pages, subpages, and FAQs
Publish supporting blogs on cost, candidacy, recovery, financing topics

Implement schema markup (LocalBusiness, FAQ, Video)
Strengthen internal linking and add clear CTAs

Google Ads & Paid Social

GOAL: Capture immediate demand while SEO builds momentum.

Launch up to 5 ad campaigns (Check-up, Hygiene, Invisalign, Implants, Cosmetic Bundle)
Use RSAs, call extensions, location extensions

Run Meta Ads for local reach & retargeting
Create dedicated landing pages and track conversions
Optimise ads weekly for cost-efficiency

Google Maps / GBP Optimisation

GOAL: Dominate local visibility and map pack rankings.

Fully optimise Google Business Profile (categories, services, attributes, UTM links)
Post weekly updates, add photos/videos, and maintain hours
Respond to all reviews with SEO-friendly, compliant replies

Track geo-grid (map rank) across neighbourhoods for coverage growth

Citations, Directories & Social Bookmarking

GOAL: Strengthen NAP consistency and domain trust.

Audit and lock consistent NAP (BrightLocal / Whitespark)
Submit to 50+ dental directories with photos, services, booking links
Publish new pages/posts to 100+ social bookmarking sites for faster indexing

Link Building & Guest Blogging

GOAL: Boost authority and off-site relevance.

Write & publish 35 guest posts on dental/local blogs
Link strategically to treatment pages and Google Business Profile
Reclaim unlinked brand mentions and pursue local PR opportunities

Social Media (Organic & Paid)

GOAL: Build brand personality and community awareness.

Post 2–3 times per week (case studies, tips, offers, team updates)
Use clinic photos/videos for authenticity
Apply light paid boosts within local catchment

Track engagement with UTM tags; direct traffic to booking pages

Lead Handling & Conversion Optimisation

GOAL: Turn website visitors into booked patients.

Optimise CTAs: Call, Form, WhatsApp, Booking Links
Train staff for fast lead response & quality tracking

Test headlines, offers, trust badges, before/after galleries
Continuously improve conversion rate (CRO tests)

Software & Platforms We Use

GOAL: Transparency in tools and technology powering results.

Research & Planning

SEMrush, Google Trends, Sheets/Docs

Tracking & Analytics

GA4, GTM, Looker Studio, Call Tracking

Ads

Google Ads, Meta Ads Manager

Local SEO

GBP software, BrightLocal, Whitespark, Geo-Grid Tracker

Web & Content

WordPress, Elementor, Grammarly, Canva/Video Tools

Collaboration

Google Drive, Asana, Trello

Cadence (Ongoing)

GOAL: Maintain steady growth through consistent activity.

Weekly

Ads optimisation, GBP posts, review replies, social posts

Monthly

New content, 5–10 citations, 3–5 guest posts, map-rank review, report & action plan

Quarterly

CRO tests, speed fixes, content refresh, citation audit

Confident Smile Clinic - Transforming Search Visibility - How We Built a Top-Ranking Dental Brand in Shepperton

Last Update: Nov 2025

Leading Dentist in Shepperton – Dominating Google Maps & Local Search Results