Green Lane Dental Centre, a highly trusted and long-established dental practice in Penge, partnered with Rankdent to strengthen its digital presence and attract a higher volume of qualified new patients.

With increasing competition across South East London, the clinic needed a strategy that improved online visibility, expanded keyword reach, and generated consistent leads from local search.

Rankdent implemented a comprehensive SEO, Google Maps, and paid-ads strategy designed to dominate Penge’s dental market — positioning Green Lane among the top results for NHS dentistry, check-ups, hygienist services, implants, and emergency care.

SEO Performance Metrics – Green Lane Dental Centre

Local SEO Case Study Results

Key metrics showcasing exceptional growth across organic search, paid ads, Google Maps, and GBP engagement.

Maps

Google Maps Direction Requests (12 months)

484

Organic

Monthly Organic Search Traffic

1.1K

Engagement

GA4 Active Users (Last 30 Days)

2.2K

Rankings

Top Organic Keyword Positions

#1–4

Leads

GBP Calls (12 Months)

184

Paid Ads

Phone Calls from Google Ads (Last 30 Days)

449

Green Lane Dental Centre approached Rankdent with a clear mission:
to become the most discoverable and trusted dentist in Penge across both Google Maps and traditional search results — while maintaining a consistent flow of new NHS and private patients.

Rankdent’s role was to build a scalable SEO and local-visibility system that would outperform competitors in SE20 and surrounding areas, supported by accurate directory listings, improved website architecture, and targeted paid campaigns.

Strengthen visibility across high-value treatment searches

Including NHS dentist Penge, hygienist appointments, dental implants Penge, dental check-ups, and emergency care.

Optimise the Google Business Profile for prominence and engagement

Leading to:

484 direction requests (12-month period)
184 phone calls (+29.6%)
Steady growth in clicks and discovery searches

Build strong local trust signals through authoritative listings

We expanded and corrected Green Lane’s presence across 50+ UK dental directories, improving NAP consistency and increasing map-ranking stability.

Improve on-site SEO and content structure

As a result, the domain now ranks for 977+ organic keywords, with consistent performance for:

“NHS dentist in Penge” (#1)
“Green Lane dentist Penge” (#1)
“Dental implants Penge”
“Smile makeover Penge”
and many more high-intent search terms.

Deliver measurable business outcomes from Maps and organic search

Through integrated SEO + Google Ads + GBP optimisation, Green Lane achieved:

2.2K active users (last 30 days)
1.1K organic monthly traffic (SEMrush)
High-performing ads generating 449 phone calls & 256 total conversions
Thousands of appointment enquiries via Jotform

Our Proven Dental Growth Framework

A data-driven, full-funnel marketing process designed to attract, convert, and retain high-value dental patients.

Discovery & Strategy

GOAL: Understand the market, the competitors, and the opportunity.

Audit rankings & traffic via SEMrush, GA4, and Search Console
Analyse top 5 local competitors (keywords, content, pricing, offers)

Build keyword gap plan for services + “near me” + suburbs
Propose 2–3 new patient offers informed by market insights

Tracking & Reporting

GOAL: Set up full-funnel visibility and measurable ROI tracking.

Implement GA4, Google Tag Manager, and call tracking (dynamic numbers)
Create Looker Studio Dashboard (organic, Maps, Ads, calls, forms, bookings)
Deliver monthly performance reports with insights and competitor movement

Website & Content

GOAL: Build a conversion-focused website that ranks and converts.

Design high-converting landing pages (offers, treatments)
Optimise main service pages, subpages, and FAQs
Publish supporting blogs on cost, candidacy, recovery, financing topics

Implement schema markup (LocalBusiness, FAQ, Video)
Strengthen internal linking and add clear CTAs

Google Ads & Paid Social

GOAL: Capture immediate demand while SEO builds momentum.

Launch up to 5 ad campaigns (Check-up, Hygiene, Invisalign, Implants, Cosmetic Bundle)
Use RSAs, call extensions, location extensions

Run Meta Ads for local reach & retargeting
Create dedicated landing pages and track conversions
Optimise ads weekly for cost-efficiency

Google Maps / GBP Optimisation

GOAL: Dominate local visibility and map pack rankings.

Fully optimise Google Business Profile (categories, services, attributes, UTM links)
Post weekly updates, add photos/videos, and maintain hours
Respond to all reviews with SEO-friendly, compliant replies

Track geo-grid (map rank) across neighbourhoods for coverage growth

Citations, Directories & Social Bookmarking

GOAL: Strengthen NAP consistency and domain trust.

Audit and lock consistent NAP (BrightLocal / Whitespark)
Submit to 50+ dental directories with photos, services, booking links
Publish new pages/posts to 100+ social bookmarking sites for faster indexing

Link Building & Guest Blogging

GOAL: Boost authority and off-site relevance.

Write & publish 35 guest posts on dental/local blogs
Link strategically to treatment pages and Google Business Profile
Reclaim unlinked brand mentions and pursue local PR opportunities

Social Media (Organic & Paid)

GOAL: Build brand personality and community awareness.

Post 2–3 times per week (case studies, tips, offers, team updates)
Use clinic photos/videos for authenticity
Apply light paid boosts within local catchment

Track engagement with UTM tags; direct traffic to booking pages

Lead Handling & Conversion Optimisation

GOAL: Turn website visitors into booked patients.

Optimise CTAs: Call, Form, WhatsApp, Booking Links
Train staff for fast lead response & quality tracking

Test headlines, offers, trust badges, before/after galleries
Continuously improve conversion rate (CRO tests)

Software & Platforms We Use

GOAL: Transparency in tools and technology powering results.

Research & Planning

SEMrush, Google Trends, Sheets/Docs

Tracking & Analytics

GA4, GTM, Looker Studio, Call Tracking

Ads

Google Ads, Meta Ads Manager

Local SEO

GBP software, BrightLocal, Whitespark, Geo-Grid Tracker

Web & Content

WordPress, Elementor, Grammarly, Canva/Video Tools

Collaboration

Google Drive, Asana, Trello

Cadence (Ongoing)

GOAL: Maintain steady growth through consistent activity.

Weekly

Ads optimisation, GBP posts, review replies, social posts

Monthly

New content, 5–10 citations, 3–5 guest posts, map-rank review, report & action plan

Quarterly

CRO tests, speed fixes, content refresh, citation audit

Green Lane Dental Centre - Transforming Local Visibility - From Low Traffic to Penge’s Most Searched Dentist

Last Update: Nov 2025

Green Lane Dental Centre – From Local Clinic to Penge’s Most Visible Dentist Across Google Maps & Search