London Dental Arts - Keyword Expansion Success - From Local Competitor to Treatment-Query Powerhouse in Forest Hill


Last Update: Nov 2025

Transforming Search Visibility for a Specialist-Led London Clinic

London Dental Arts, a trusted multi-treatment dental clinic in Forest Hill offering cosmetic, restorative and surgical dentistry, partnered with Rankdent to increase organic visibility, strengthen high-value keyword ranking, and drive more patient enquiries across London.


Through a treatment-focused SEO framework, Rankdent improved LDA’s presence across Google Search and Maps, particularly for high-intent implant and periodontal queries. Visibility expanded across Forest Hill, Dulwich, Perry Vale, Kidbrooke and surrounding areas — enabling the clinic to attract more qualified patients actively searching for bone grafting, periodontal surgery, and cosmetic dentistry.

SEO Performance Metrics – London Dental Arts

Local SEO Case Study Result

SEO results powered by Randkent: Key metrics showcasing exceptional growth in organic visibility and commercial keyword rankings.

Traffic Volume

Estimated Monthly Organic Traffic

988

Visibility Scope

Total Ranking Organic Keywords

859

Intent

Keywords with Commercial Intent

337

Local Search

Keywords Ranking in Local Pack

244

Conversions

Position 1 Wins (Bone Graft Cost Terms)

2

ROI

Estimated Traffic Value (PPC Cost)

$1.1K

OBJECTIVES

The goal was to position London Dental Arts not just as a local dentist — but as a recognised authority clinic for advanced treatment cases. Rankdent developed a strategy aimed at increasing search share, improving conversion-focused interactions, and visibility in non-branded dental searches where competition is typically strongest.



With structured GBP optimisation, ongoing content expansion and technical SEO refinement, the objective was clear: become the most discoverable implant & restorative dentistry provider in Forest Hill.

Core Goals That Drove LDA’s Growth

  • Rank for higher-value dental procedures such as implants, bone grafting, cosmetic veneers and periodontal surgery — ensuring LDA appears first where treatment intent and conversion potential is highest.
  • Build long-term search visibility & keyword depth by expanding content clusters, technical SEO strength and service-level authority signals across Forest Hill, Dulwich, Catford and wider South London.
  • Convert search interest into real patient enquiries through optimised landing experiences, improved call-to-action structure, faster page performance, and GBP-led lead generation.



Rankdent’s role was not just to increase visibility — but to make visibility profitable. Each optimisation was designed to move users from impression → click → booking, resulting in measurable, revenue-driven growth for London Dental Arts.

Our Proven Dental Growth Framework

A data-driven, full-funnel marketing process designed to attract, convert, and retain high-value dental patients.

1

Discovery & Strategy

GOAL: Understand the market, the competitors, and the opportunity.

  • Audit rankings & traffic via SEMrush, GA4, and Search Console
  • Analyse top 5 local competitors (keywords, content, pricing, offers)
  • Build keyword gap plan for services + “near me” + suburbs
  • Propose 2–3 new patient offers informed by market insights
2

Tracking & Reporting

GOAL: Set up full-funnel visibility and measurable ROI tracking.

  • Implement GA4, Google Tag Manager, and call tracking (dynamic numbers)
  • Create Looker Studio Dashboard (organic, Maps, Ads, calls, forms, bookings)
  • Deliver monthly performance reports with insights and competitor movement
3

Website & Content

GOAL: Build a conversion-focused website that ranks and converts.

  • Design high-converting landing pages (offers, treatments)
  • Optimise main service pages, subpages, and FAQs
  • Publish supporting blogs on cost, candidacy, recovery, financing topics
  • Implement schema markup (LocalBusiness, FAQ, Video)
  • Strengthen internal linking and add clear CTAs
4

Google Ads & Paid Social

GOAL: Capture immediate demand while SEO builds momentum.

  • Launch up to 5 ad campaigns (Check-up, Hygiene, Invisalign, Implants, Cosmetic Bundle)
  • Use RSAs, call extensions, location extensions
  • Run Meta Ads for local reach & retargeting
  • Create dedicated landing pages and track conversions
  • Optimise ads weekly for cost-efficiency
5

Google Maps / GBP Optimisation

GOAL: Dominate local visibility and map pack rankings.

  • Fully optimise Google Business Profile (categories, services, attributes, UTM links)
  • Post weekly updates, add photos/videos, and maintain hours
  • Respond to all reviews with SEO-friendly, compliant replies
  • Track geo-grid (map rank) across neighbourhoods for coverage growth
6

Citations, Directories & Social Bookmarking

GOAL: Strengthen NAP consistency and domain trust.

  • Audit and lock consistent NAP (BrightLocal / Whitespark)
  • Submit to 50+ dental directories with photos, services, booking links
  • Publish new pages/posts to 100+ social bookmarking sites for faster indexing
7

Link Building & Guest Blogging

GOAL: Boost authority and off-site relevance.

  • Write & publish 35 guest posts on dental/local blogs
  • Link strategically to treatment pages and Google Business Profile
  • Reclaim unlinked brand mentions and pursue local PR opportunities
8

Social Media (Organic & Paid)

GOAL: Build brand personality and community awareness.

  • Post 2–3 times per week (case studies, tips, offers, team updates)
  • Use clinic photos/videos for authenticity
  • Apply light paid boosts within local catchment
  • Track engagement with UTM tags; direct traffic to booking pages
9

Lead Handling & Conversion Optimisation

GOAL: Turn website visitors into booked patients.

  • Optimise CTAs: Call, Form, WhatsApp, Booking Links
  • Train staff for fast lead response & quality tracking
  • Test headlines, offers, trust badges, before/after galleries
  • Continuously improve conversion rate (CRO tests)
10

Software & Platforms We Use

GOAL: Transparency in tools and technology powering results.

Research & Planning

SEMrush, Google Trends, Sheets/Docs

Tracking & Analytics

GA4, GTM, Looker Studio, Call Tracking

Ads

Google Ads, Meta Ads Manager

Local SEO

GBP software, BrightLocal, Whitespark, Geo-Grid Tracker

Web & Content

WordPress, Elementor, Grammarly, Canva/Video Tools

Collaboration

Google Drive, Asana, Trello

11

Cadence (Ongoing)

GOAL: Maintain steady growth through consistent activity.

Weekly

  • Ads optimisation, GBP posts, review replies, social posts

Monthly

  • New content, 5–10 citations, 3–5 guest posts, map-rank review, report & action plan

Quarterly

  • CRO tests, speed fixes, content refresh, citation audit

Why Choose Rankdent?

  • We only work with dental clinics
  • Clear, transparent pricing
  • Productised services – subscribe, and we deliver
  • Reports delivered on time, every time
  • Trusted by dentists across the UK

How We Work


  • All clients access their services via our Rankdent Copilot Portal
  • Subscribe, log in, view progress, and download reports in one place
  • One-time services delivered within 7–14 working days
  • Ongoing SEO (Maps SEO, Website SEO, Combo) reported every 30 days

See It. Believe It.

Partnerships


We also collaborate with dental marketing professionals and agencies. If you’d like to explore partnership opportunities with Rankdent, we’d love to hear from you.